Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Calm by Astrid (the "Site").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with it. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies — data files placed on your device that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
• Log files — track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.

How we use your personal information

We use the Order Information we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to communicate with you, screen our orders for potential risk or fraud, and — when in line with the preferences you have shared with us — provide you with information or advertising relating to our products or services.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store — read more here: Shopify Privacy Policy. We also use Google Analytics to understand how customers use the Site — read more here: Google Privacy Policy, or opt out here: Google Analytics Opt-out.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. You can opt out of targeted advertising via Facebook and Google, or through the Digital Advertising Alliance's opt-out portal at optout.aboutads.info.

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or erased. To exercise this right, contact us using the details below. We process your information to fulfil contracts we may have with you (for example, if you place an order) or otherwise to pursue the legitimate business interests listed above. Your information may be transferred outside Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to erase it.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The Site is not intended for individuals under the age of 18.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, email us at hello@calmbyastrid.com.